YOKOHAMA TIRE EXPLORER APP
Yokohama was the first in the tire industry to use an app to showcase its entire line-up. However, we didn’t have the CAD files for all the tires so we had to shoot every tire in their line up. That meant shooting each tire at every 1 degree so that you could spin it on the iPad. It took days just to complete a single tire. The finished result was launched at the LA Auto show. Public engagement was off the chart! Foot traffic in the booth tripled from the previous year. It went on to win multiple awards.
IN STADIUM ANIMATED SIGNAGE
I have done animated stadium signage for MLB, NFL, NBA, and NCAA programs nation wide.
RUBIO LONG SNAPPING CONTEST
I created a contest to get more athletes to start practicing without realizing they were. We had them film themselves snapping a football at a target and who ever could hit it the most times without a miss won a year of free camps valued at over $2k.
Parents wanted to save on camp money so they got involved as well. We never revealed the number until the very last day so it motivated everyone to keep trying to better their score until the very last day of the contest. It created a buzz among all the athletes as many lied and gave a higher number to their friends on social media. Which caused them to keep trying to better the number they had previously recorded. The video couldn’t have any editing to avoid cheating.
PINEWOOD DERBY CONTEST PROMO
We created a pinewood derby event to promote Champions partnership with S.T.E.M. The event would take place 100% online. Using Boy Scouts of America sanctioned kits, the cars were built at home by the competitors using existing BSA rules. It would then be shipped to a professional pine wood track in St George, Utah where it was staged and raced. The races were live streamed and the results uploaded to the CHAMPION website so participants could see how they ranked nationally. Champion merchandise would be given out for various categories with a national “Champion” being crowned for a cash prize.
JASON JOHNSON 